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UTM link generator — build trackable campaign URLs
Create trackable campaign URLs with UTM parameters for better analytics. Generate links for Google Analytics with consistent source, medium, and campaign tagging.
Campaign URL builder
Fill in the required fields to generate your trackable URL.
Google
Facebook
Twitter
LinkedIn
Instagram
Newsletter
Email
Referrer: google, newsletter, facebook
CPC (Cost Per Click)
CPM (Cost Per Impression)
Email
Social
Organic
Referral
Banner
Marketing medium: cpc, email, social
Product, promo code, or slogan
Identify paid keywords
Use to differentiate ads
UTM parameters guide
utm_source
Identifies which site sent the traffic
utm_medium
Identifies what type of link was used
utm_campaign
Identifies a specific promotion or campaign
utm_term
Identifies search terms (paid search)
utm_content
Identifies what specifically was clicked
Best practices
Use lowercase for consistency.
Replace spaces with underscores or hyphens.
Keep names short but descriptive.
Use the same naming convention across campaigns.
Document your UTM conventions.
Test links before launching campaigns.
UTM parameters help you track the effectiveness of your marketing campaigns in Google Analytics and other analytics tools.
Frequently asked questions
Everything that matters about how these tools work, and what we do with your data.