UTM Link Generator
Create trackable campaign URLs with UTM parameters for better analytics
Campaign URL Builder
Fill in the required fields to generate your trackable URL
Referrer: google, newsletter, facebook
Marketing medium: cpc, email, social
Product, promo code, or slogan
Identify paid keywords
Use to differentiate ads
UTM Parameters Guide
utm_source
Identifies which site sent the traffic
utm_medium
Identifies what type of link was used
utm_campaign
Identifies a specific promotion or campaign
utm_term
Identifies search terms (paid search)
utm_content
Identifies what specifically was clicked
Best Practices
• Use lowercase for consistency
• Replace spaces with underscores or hyphens
• Keep names short but descriptive
• Use the same naming convention across campaigns
• Document your UTM conventions
• Test links before launching campaigns
Frequently Asked Questions
Everything you need to know about our AI-powered tools
UTM parameters are tags added to URLs that help track the effectiveness of marketing campaigns. They tell analytics tools like Google Analytics exactly where your traffic comes from, which campaign drove it, and what specific link was clicked.
The three required parameters are utm_source (where traffic originates), utm_medium (marketing channel type), and utm_campaign (specific campaign name). Optional parameters include utm_term (for paid search keywords) and utm_content (to differentiate similar links).
Use lowercase letters for consistency, replace spaces with hyphens or underscores, keep names short but descriptive, and establish a naming convention for your team. Document your conventions to ensure everyone uses the same format.
In Google Analytics, go to Acquisition > Campaigns > All Campaigns to see utm_campaign data. Check Acquisition > All Traffic > Source/Medium for utm_source and utm_medium data. UTM parameters automatically populate these reports.
No, avoid using UTM parameters on internal links as they can overwrite the original referral source and create misleading data. UTM parameters should only be used on links from external sources pointing to your website.
Our tools use advanced AI models including Chrome's built-in Gemini Nano for fast, private processing, or Microsoft's Phi-4 model for more complex tasks. The AI analyzes your input and generates optimized content based on best practices and current trends.
Yes! When using Chrome AI, all processing happens locally in your browser. Your data never leaves your device, ensuring complete privacy. For other models, we use secure connections and don't store your personal content.
Yes, all our AI tools are 100% free to use. We believe in democratizing access to AI-powered social media tools. There are no hidden fees, no credit card required, and no usage limits.
No account required! You can start using our tools immediately without signing up. We designed them to be as accessible as possible.
Our tools work best on Chrome (version 127+) which includes built-in AI capabilities. They also work on other modern browsers like Firefox, Safari, and Edge using alternative AI models.
Yes! All content generated by our tools is yours to use however you like, including for commercial purposes. We don't claim any rights to the content you create.
Privacy First Approach
We take your privacy seriously. Our AI tools are designed to process data locally whenever possible, and we never store or share your personal content. Your creative work stays yours, always.
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OctoSpark is on a mission to democratize social media marketing with AI-powered tools that are free, easy to use, and respect your privacy. Join thousands of creators, marketers, and businesses who are already using our tools to level up their social media game.
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